The Conversational Prism was last updated in 2013.

What Is Social Media Marketing?

Social Media Marketing (SMM) is a way of reaching the customers and building your brand presence in the markets you want to focus upon. Some examples of Social Media platforms are Linked, Twitter, FaceBook, Instagram, Pinterest and many more. As per wikipedia there are about 200+ social networking websites available in the market. The Conversation Prism which was launched in 2008 by Brian Solis and JESS3 gives an overview of the Social media platforms that are far from the popular FaceBook, Twitter, Instagram, Linkedin networking sites.

Social Media platforms have mushroomed enormously from the time the internet was available in 1995 globally. The above prism can be used by an organization to choose their social presence other than Facebook, Twitter & Instagram, create content, see which channels to benefit from and plan & execute an effective social media strategy that will promote & reach your brand or services to your target audience.

How To Plan Your Social Media Presence?

An effective Social presence is better assembled with the choice of the right social platforms & the below details that is discussed with the client

  • The goals that is to be achieved Social Media Marketing
  • The demography of your target audience
  • The geography of your target audience
  • What is the message you want to convey to you audience?

Some businesses such as a e-commerce website will get a strong response from Instagram, Pinterest & Twitter whereas a B2B company may have many signals from Linkedin. These days social media is a way of gathering information about a product, brand or service customers interact and provide their feedback of your product or service in you social page or in a third party website which helps in making a decision for the buyer who is your target audience.

What Are The Benefits Of Social Media Marketing?

A right mix of the social presence can have the below benefits that will give a better visibility & reach for your products and services.

  • Website traffic can be built by driving more visitors to your website.
  • Generating leads by posts or promoting a blog or service / products.
  • Make your brand visibility strong & bring it closer to your target audience.
  • Talk about the awareness that is beneficial to the user.
  • Interact directly with your users & get their quality feedback for improvements on your products or services.
  • Engage your audience, new or repeat audience, by way of campaigns.

The bigger your audience for engagement produces an effective presence in your social network and makes you reach your marketing goals easier.