What is Social Media Marketing?
Social Media Marketing (SMM) is a way of reaching the customers and building your brand presence in the markets you want to focus upon. Some examples of Social Media platforms are Linked, Twitter, FaceBook, Instagram, Pinterest and many more there as per wikipedia there are about 200+ social networking websites available in the market. The Conversation Prism which launched in 2008 by Brian Solis and JESS3 gives a overview of the Social media platforms that far from the popular FaceBook, Twitter, Instagram, Linkedin networking sites.
Social Media platforms have mushroomed enormously from the time the internet was available in 1995 globally. The above prism can be used by an organisation to choose their social presence other than Facebook, Twitter & Instagram, create content, see which channels to benefit from and plan & execute a effective social media strategy that will promote & reach your brand or services to your target audience.