What is Social Media Marketing?

Social Media Marketing (SMM) is a way of reaching the customers and building your brand presence in the markets you want to focus upon. Some examples of Social Media platforms are Linked, Twitter, FaceBook, Instagram, Pinterest and many more there as per wikipedia there are about 200+ social networking websites available in the market. The Conversation Prism which launched in 2008 by Brian Solis and JESS3 gives a overview of the Social media platforms that far from the popular FaceBook, Twitter, Instagram, Linkedin networking sites.

Social Media platforms have mushroomed enormously from the time the internet was available in 1995 globally. The above prism can be used by an organisation to choose their social presence other than Facebook, Twitter & Instagram, create content, see which channels to benefit from and plan & execute a effective social media strategy that will promote & reach your brand or services to your target audience.

How to plan your Social Media presence?

An effective Social presence is better assembled with the choice of the right social platforms & the below details that is discussed with the client

  • The goals that is to be achieved Social Media Marketing
  • The demography of your target audience
  • The geography of your target audience
  • What is the message you want to convey to you audience?

Some business such as a e-commerce website will get a strong response from Instagram, Pinterest & Twitter where as a B2B company may have many signals from Linkedin. These days the social media is a way of gathering information of a product, brand of service customers interact and provide their feedbacks of your product or service in you social page or in third party website which helps in making a decision for the buyer who is you target audience.

What are the benefits of social media marketing?

A right mix of the social presence can have the below benefits that will give a better visibility & reach for your products and services.

  • Website traffic can be built by driving more visitors to you website.
  • Generating leads by posts or promoting a blog or service / products.
  • Make you brand visibility strong & bring it closer to your target audience.
  • Talk about the awareness that is beneficial to the user.
  • Interact directly with your users & get their quality feedback for improvements on your products or services.
  • Engage your audience, new or repeat audience, by way of campaigns.

  • The bigger your audience for engagement produces an effective presence in your social network and make you to reach your marketing goals easier.