Ecommerce Solutions

E-commerce is the process of buying and selling goods or products online. The ā€˜eā€™ in e-commerce stands for electronic or internet where internet commerce is also another way of calling e-commerce. There are four ways of doing e-commerce online.

  • 1. Business to Business (B2B)
  • This enables companies to do business amongst themselves which mostly comprises of Manufactures, Wholesale Merchants & retailers. Here the end user is not the target.

  • 2. Business to Consumer (B2C)
  • This enables the Consumer to directly buy their intent online. The consumer visits a website to see for himself the available products online, which are displayed in an orderly fashion & chooses what he wants to buy & orders. Some examples of these online stores are Amazon, Flipkart, Myntra etc

  • 3. Consumer to Consumer (C2C)
  • Here the consumers interact between themselves and buy / sell their products. The consumer displays his product, refurbished or any used items that he no longer needs on a portal / website which grabs the attention of the another consumer who is looking for the same & closes the deal online. Some examples of these portals are OLX, Quikr, etc.

  • 4. Consumer to Business (C2B)
  • This model is where the service provider gets benefited from the consumer for a service or product that he has to offer. This is the model that is adopted by many freelance websites. Some example are freelancer, Upwork, Fiverr etc.

Advantages of E-commerce


  • Ecommerce offers a wide variety of products to choose from for the consumer.
  • It is open to a wider geographical area which gives an opportunity to serve a bigger market.
  • It does not have a fixed time where you need to be, such as a storefront, it is open 24/7 and offer the flexibility of shopping at convenience.
  • The buyer can interact directly with seller which gives a personal touch & satisfaction.
  • Deliveries are made at door step to the buyer.
  • By way of offers or discounts the products available online are priced cheaper and also due to transactional cost reduction which is a bigger component in the brick & motar setup or in the storefront.

Disadvantages of E-commerce


  • Some brands or services sometimes lack the lustre in their offering in an online presence. Their services or products need an demonstration which will give the consumer a better idea on what can be offered by the provider.
  • The start-up cost of an online portal can be very high which needs the right kind of promotions that will make it visible to the online buyers & make them visit often for more with better product offerings online.
  • Sometimes their are issues with the delivery. A wrong product can be delivered to a wrong user due to confusion in addresses or mixup in product packaging section by vendors.
  • Security is a major concern for an online store as the consumers give away their bank or credit card details for payments online, though this can be handled it needs perfect solution to overcome the issues.

Platforms for Ecommerce solutions

These days we have many platforms that be used for setting up an e-commerce website. The top platforms that is widely used but not limited to. At Easy Link we offer the right solution & give you the opinion on the best platform that will suit your business to sell online.

  • 1. Magento
  • 2. Shopify
  • 3. Open cart
  • 4. Woo commerce
  • 5. Prestashop
  • 6. Squarespace
  • 7. 3dcart
  • 8. Volusion
  • 9. Wix
  • 10.Weebly