Lead Generation and CRO

What is Lead Generation?

The process of fuelling your sales pipeline with prospective buyers that are interested in your products or services is known as lead generation. With SEO quality traffic is driven onto your webpages and the prospects are target with goals & campaigns that will make them take the first step towards showing interest in your products or services.

Lead generation can be achieved more effectively with a combined Digital Marketing effort that will bring your brands products and services closer to the audience.

How do you get leads?

B2B Leads can be generated through various channels such as Websites, Conferences, Email Marketing and trade shows that can be effective. Whereas the B2C Leads are generated through channels such as Websites, Social Media, Email marketing, prints ads, Audio & Video Channels.

A combined efforts with the below mentioned properties can generate quality leads.

  1. Web presence with right UI & UX.
  2. Blogs that churn out new content.
  3. SEO to organically list you in the SERP.
  4. Social Media Marketing
  5. PPC (Pay Per Click).
  6. Email Marketing
  7. Affiliate Marketing
  8. Content Marketing
  9. Inbound Marketing
  10. Outbound Marketing