Search Engine Optimisation & Search Engine Marketing

SEO

SEO is an abbreviation of Search Engine Optimisation. The process of making your website or web page visible to the user when he queries the world wide web with a string of words which is known as keywords / key phrases. This process of fine tuning your website or webpage to the be listed in the Search results or SERP (Search Engine Ranking Pages) without any payment is SEO, this process of fine-tuning your website is also known as organic listing.

What Is A Search Engine?

Search engine is a program that scans for and recognizes things in a database that relate to catchphrases or characters indicated by the client, utilized particularly for discovering specific destinations on the World Wide Web The most popular examples of Search Engines are Google, Yahoo, Bing, AOL, askme.com etc. The search engine spiders which crawls & indexes your website or web page in its database & then gives the output as and when the internet user ask for them with the specific string of words which are know as keywords or key phrases.




Why SEO?

SEO is used to rank your website or webpage for organic listing. When you perform a SEO for your webpages your business, products or services can be easily identified by the prospective customers who intend to buy your products or services from the internet with the right keywords that shows up your URL or website pages which is targeted in the process of SEO.

The scope of SEO keeps changing with the change of algorithms that govern the organic listing by the search engine companies. The varieties of search are Image Search, Video Search and Text Search which are popular. With the usage of mobile by a large number of users the scope of search is not only contained to your desktops but is also extended to Mobile platforms. The current trend shows that the mobile search platform is grown at an enormous rate & the SEO Agencies specifically cater for this sizeable segment & make your products or services visible to the prospective customers.

The SEO has two factors that needs to be focused to bring your webpages to the top of the organic list namely On-page SEO & Off-page SEO.

What Is On-Page SEO?

This focuses on optimising your webpages for the search spiders or crawlers & incorporate the below process

  • Create Page titles as per the optimum characters prescribed for visibility & indexing.
  • Creating Meta Tags to influence click-through rates (These days this does not help in ranking the pages but it is still in practice).
  • Including Robot.txt files
  • SiteMaps - Sitemaps are not only helpful for visitors to navigate to your pages for information on your website these are also used by crawlers for indexing your pages. XML Sitemaps are used to enable the spiders to navigate to your pages.
  • Keyword Analysis process identifies the right mix of words or phrases that will be typed by the internet surfers looking for your products or services. Along with this a correct density of keywords are suggested for your content to be visible to your prospects.
  • Directory submissions enables the bot or crawls to list your site & list them as well this helps in getting backlinks which is another process that is focused in off-page SEO.



What Is Off-Page SEO?

Off-page SEO is a continuous process that not only governs link building or baiting which is a misnomer in the filed of SEO. The best practices of of page SEO is a listed below

  • Article Submissions helps in driving traffic to your website when submitted to popular article directories which is identified as per the products & services.
  • Answering question is the forums will enhance your reputation amongst the internet users & in-turn build backlinks and visibility in search results.
  • Blogging is a most the most wanted form of practice by the bots which helps in content refreshing & the bots / spiders are always in the look out for fresh content for indexing. Content is the King is not just a phrase its well practiced by SEO agencies.
  • Blog Marketing helps in creating Do-follow links. Commenting on the blogs which cater to the same niche segment of ours helps to index webpages.
  • Business Reviews helps in indexing of your website . You need to write reviews about other businesses or seek help from your friends & associates review your business on review sites which needs to be identified accordingly.
  • Directory Submission is another way as discussed in On-page section this process helps in generating backlinks which helps in page visibility.
  • Forum Marketing is quite similar to Blog marketing where we answer to questions asked by internet surfers and offer advices.
  • Link Baiting is a very popular technique where the indexing is refreshed by way of reciprocating links or by posting courtesy links in your content.
  • Photo Sharing is another process which enables you to find in the crowded online presence.
  • Social Bookmarking can be done with submitting your content to the Bookmarking sites such as Delicious, Reddit, stumble upon etc this need to be handled with caution as the tags that you choose determines the broadcast on the network.
  • Social Media Marketing (pls refer our section on SMM)
The of-page SEO is an on going process which is twisted & tweaked at regular intervals & adopts the new strategies that govern the also updates as and when released by the Search Companies such as Google, Bing etc.


What Is Search Engine Marketing?

SEM is process of generating visibility of your webpages or website by way of paying for advertisements that is to be listed in the SERP. The SEM is a process that involves all the techniques & methods of Organic SEO and also enables to get listed for the specific keywords which enhances the Pay-per-click (PPC) process.
Google Adwords is a great method for targeting your audience for the specific keywords that is successful in conversion by way of PPC. SEM is alternatively referred as the following too

  • Paid Search Ads
  • Paid Search advertising
  • Pay Per Click (PPC)
  • Cost per Click (CPC)
  • Cost per thousand impressions (CPM)
Talking more about SEM may confuse the readers. If you want know which will benefit your organisation SEO or SEM to be on the top of the search list do write or call us