SEO is an abbreviation of Search Engine Optimisation. The process of making your website or web page visible to the user when he queries the world wide web with a string of words which is known as keywords / key phrases. This process of fine tuning your website or webpage to be listed in the Search results or SERP (Search Engine Ranking Pages) without any payment is SEO, this process of fine-tuning your website is also known as organic listing.
Search engine is a program that scans for and recognizes things in a database that relate to catchphrases or characters indicated by the client, utilized particularly for discovering specific destinations on the World Wide Web The most popular examples of Search Engines are Google, Yahoo, Bing, AOL, askme.com etc. The search engine spiders which crawls & indexes your website or web page in its database & then gives the output as and when the internet user asks for them with the specific string of words which are known as keywords or key phrases.
SEO is used to rank your website or webpage for organic listing. When you perform a SEO for your webpages your business, products or services can be easily identified by the prospective customers who intend to buy your products or services from the internet with the right keywords that show up your URL or website pages which are targeted in the process of SEO.
The scope of SEO keeps changing with the change of algorithms that govern the organic listing by the search engine companies. The varieties of search are Image Search, Video Search and Text Search which are popular. With the usage of mobile by a large number of users the scope of search is not only contained to your desktops but is also extended to Mobile platforms. The current trend shows that the mobile search platform is growing at an enormous rate & the SEO Agencies specifically cater for this sizable segment & make your products or services visible to the prospective customers.
SEO has two factors that need to be focused to bring your webpages to the top of the organic list namely On-page SEO & Off-page SEO.
This focuses on optimizing your webpages for the search spiders or crawlers & incorporate the below process
Off-page SEO is a continuous process that not only governs link building or baiting which is a misnomer in the field of SEO. The best practices of of page SEO is a listed below
The off-page SEO is an ongoing process which is twisted & tweaked at regular intervals & adopts the new strategies that govern the updates as and when released by the Search Companies such as Google, Bing etc.
SEM is the process of generating visibility of your web pages or website by way of paying for advertisements that are to be listed in the SERP. The SEM is a process that involves all the techniques & methods of Organic SEO and also enables users to get listed for the specific keywords which enhances the Pay-per-click (PPC) process.
Google Adwords is a great method for targeting your audience for the specific keywords that are successful in conversion by way of PPC. SEM is alternatively referred as the following too