Digital Marketing


A major percentage of marketing spend is invested on Digital Marketing……Are you in the race too?

Digital Marketing has created a major shift from the traditional marketing strategies. Digital marketing not only focus on optimising your web presence online it can bring a lot of ways to improve your customer relationship, know what your clients are talking about your brand, drive traffic to your website, generate leads for your business, know the trends in the industry, provide analytics on where to improve & what is your target audience & demographic nature of your audience.

With Digital Marketing for your brands / products /services you are armed with an arsenal that will never exhaust & can be retargeted & refuelled at appropriate stages of your engagement with your target audience.

What is Digital Marketing?
Promotion of your Services / Products or Brands on Digital Channels such as Website, Search engines, Mobile Apps, Social platforms, Email is commonly known as Digital marketing. But Digital marketing has more penetration power if an omni channel approach is applied to your strategy in promotions.

What is Omni Channel Approach?
Integrated selling your products or services in all medias such as the Radio, Television, Print, Physical store presence, Telemarketing & Outdoor Advertising will bring in a unique power to your brand that can be experienced by your prospective buyer by leaving an everlasting impression on your brand.

What are the Digital Channels to focus for your promotions?



A digital agency will suggest a web crafted approach by bringing your brand alive through the website and optimise the website for the search engine spiders to crawl and index your website to be top ranked in the search pages, generally known as SERP.


The Channels that choose for this activity is as listed below

  • Search Engine Optimisation (SEO)
  • Social Media Optimisation (SMO)
  • Blogging
  • Content Marketing
  • Link building
  • Google Ads / Pay-per click (PPC)
  • Influencer marketing
  • Affiliate marketing
  • Email Marketing
  • SMS marketing
  • Keyword / key phrase analysis


At Easy Link we take a holistic approach on your requirement which is derived based on your target & brand.