Local Search Optimisation is also called Local SEO too many times. The art of bringing your business, product or services in front of your local audience is Local Search Optimisation or Local SEO. When your customer wants your services or products your web presence or local presence should appear in the search results which will help to make your buyer a decision to buy fro you online or call your local store for your services or products. Local SEO is the most preferred way to attract prospects for the Small & medium business.
Lets first understand the difference between SEO & Local SEO though both have the same functionality but they differ as per the action or requirement of the prospect who is looking to make a purchase or want a service. The prospect might look for the local vicinity available which will help them make quick decisions and this is what you & your completion is looking for in the market to lure or attract the customers towards your product or services.
As an example let's say someone wants a Web Designer in your area or locality & they may search in Google Maps or in the browsers with search term as “Web designers in OMR” or it could be “Web Designers near me” Here it should be listing your company is the top three where that is where the probability lies in conversions.
The Techniques for Local SEO is a little more than choosing the keywords appropriately. The art of mapping your web presence for the local search results for the automated search term “near me” with or without the prospects typing them as a search criteria.